Paid Search

Pay per click (PPC) is a form of online advertising that you, the advertiser, only pay for when someone clicks on your ad. PPC, also known as paid search, guarantees your advert appears on a search engine results page (SERP) when a user searches on a specific keyword or term.

Because you’re engaging with customers who are optimising your campaign, you can achieve excellent ROI from paid search. All our PPC specialists have one main objective – to increase your ROI. Success is built upon a genuine understanding of your business and key drivers. We also know that, in many sectors, these can change frequently, so we review our campaign objectives constantly.

We ensure that we:

  • Understand your business objectives
  • Set up your campaign effectively
  • Identify and implement software requirements
  • Create an optimal account structure
  • Put in place effective bidding strategies
  • Analyse user journeys
  • Share knowledge through regular internal training
  • Test, test and test again – vital in a dynamic marketplace
  • Prices for managed pay per click services


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