If you are involved in running an online business, you've probably wondered about the traffic to your web site. How much traffic does your site get? Where is the traffic coming from? How do visitors find your site? What pages are visitors viewing when they get to your site? How many visitors are first-time visitors, and how many are repeat visitors?

More importantly - What percentage of your visitors make a purchase at your site? How well are your paid advertising campaigns performing, and which ones are performing better than others? What can you do to improve your site's ROI?

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